Black Iguana
DGI beverage, a startup company, brought Marketing Plus the great and fun project of helping to name, brand, and design a logo, packaging and campaign materials for a new and innovative frozen margarita. Black Iguana was born and our iguana caricature became the face of this newly introduced frozen margarita in a pouch. The product was innovative, an already mixed, with alcohol content of a good wine and in a package that just needs to be put in the freezer then, when frozen, taken out and served, just like the best drink any on premise bar or restaurant might serve. Additionally, Marketing Plus provided consulting services as to go-to-market Strategies for this adult beverage category product. Today Black Iguana is found most everywhere alcohol beverages are sold and stands out in both unique packaging and in quality of taste and customer acceptance.