BP MS 150
In 2000 BP America signed on as the title sponsor of the BP MS150 bike ride from Houston to Austin. Marketing Plus was brought on in the same year to market, promote, advertise and brand this event to leverage BP's own brand and reputation in the Greater Houston area. Mplus has designed the annual ride logos and has developed and produced its marketing efforts including radio, TV, print and electronic media to the present. The outcome has been exceptional and Mplus has been instrumental in increasing the ride's participation and fund raising efforts each year to the present.